Client

Rhinox

Sector

D2C Manufacturing · Stainless Steel Pipes

Location

India

Case study

Building Organic & AI-Search Visibility for an Indian D2C Manufacturer

Rhinox is a direct-to-consumer stainless steel pipes brand building its organic and AI-assisted search presence from the ground up through SEO, GEO, CRO, and community-led growth on Reddit.

LocationIndia

IndustryD2C Manufacturing

ServicesSEO, GEO, CRO, Reddit

At a glance · Early-stage performance snapshot

A new D2C brand building organic and AI-search visibility from the ground up.

LEADING CHANNEL

50.06%

Of total sessions come from Organic Search — 1,604 of 3,204.

ABOVE AVERAGE

59.04%

Organic Search engagement rate, vs. 39.83% site-wide average.

HIGHEST ENGAGEMENT

77.78%

AI Assistant engagement rate — the highest of any channel tracked.

ACTIVITY

15,551

Total events tracked, at 4.85 events per session.

50.06% of sessions from Organic Search • 59.04% Organic Search engagement rate • 77.78% AI Assistant engagement rate • 15,551 total events tracked • 4.85 events per session • 50.06% of sessions from Organic Search • 59.04% Organic Search engagement rate • 77.78% AI Assistant engagement rate • 15,551 total events tracked • 4.85 events per session •

01 / BACKGROUND

A new D2C brand starting its organic search journey

Rhinox came in as a young direct-to-consumer stainless steel pipes brand with minimal organic footprint — limited search visibility, no presence in AI search/assistant results, and no established community following. The engagement combines SEO, GEO, and CRO to build all three at once, alongside Reddit community building to create discovery and trust outside traditional search.

02 / TRAFFIC

Where sessions come from today

Current channel mix, all sessions.

Organic Search

1,604

Direct

1,396

Referral

129

Organic Social

Unassigned

AI Assistant

Channel	Sessions	Engaged Sessions	Engagement Rate	Avg. Engagement Time	Events / Session	Event Count	Key Events
Organic Search	1,604 (50.06%)	947 (74.22%)	59.04%	53s	5.63	9,029 (58.06%)	19.00 (40.43%)
Direct	1,396 (43.57%)	257 (20.14%)	18.41%	11s	4.02	5,613 (36.09%)	26.00 (55.32%)
Referral	129 (4.03%)	54 (4.23%)	41.86%	49s	5.64	728 (4.68%)	0.00 (0%)
Organic Social	19 (0.59%)	3 (0.24%)	15.79%	5s	3.74	71 (0.46%)	0.00 (0%)
Unassigned	18 (0.56%)	7 (0.55%)	38.89%	1m 04s	3.22	58 (0.37%)	1.00 (2.13%)
AI Assistant	9 (0.28%)	7 (0.55%)	77.78%	28s	5.78	52 (0.33%)	1.00 (2.13%)
Total	3,204	1,276	39.83%	34s	4.85	15,551	47.00

03 / GENERATIVE ENGINE OPTIMIZATION

Early signal in AI-assisted search

EARLY SIGNAL

AI Assistant referrals are still small in volume — 9 sessions to date — but they already convert engagement better than any other channel. As GEO work continues, this is the metric we're watching most closely.

77.78%

AI Assistant engagement rate

04 / WHAT WE DID

SEO, GEO, CRO, and community — working as one system

Four disciplines run together to build organic visibility, AI-search presence, conversion, and community trust at the same time.

01 · SEO

Search engine optimization to build organic visibility and search-driven discovery from a near-zero baseline.

02 · GEO

Generative Engine Optimization to build visibility inside AI answer engines and assistants.

03 · CRO

Conversion rate optimization to turn incoming traffic into qualified leads.

04 · Reddit Community Building

Building presence and trust within relevant Reddit communities to support discovery outside traditional search.

05 / ANALYTICS

Straight from GA4

Screenshot from the actual reporting dashboard.

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