Pet Health E-commerce SEO Case Study: 83% Revenue Growth
Rooted Owl sells pet health care products to customers across the USA. Pet owners in this category research heavily before they buy — comparing ingredients, reading guides, and checking community discussions before trusting a brand with their pet's health.
Four months. Revenue, traffic, and AI visibility all moving together.
A trust-driven category with almost no off-site visibility
Before this engagement, Rooted Owl's product pages weren't doing enough to convert the traffic they had, and the brand had little visibility anywhere beyond its own site — no presence on Reddit or product listing sites, no educational content to bring in top-of-funnel visitors, an unoptimized Google Merchant listing, and no clear path guiding new visitors from "just learning" to "ready to buy." Retention was also being left on the table.
Product page & Merchant fixes
Strengthened product page content and cleaned up Google Merchant Center listings.
Content & off-site visibility
Rolled out guides, TOFU content, and built presence on Reddit and product listing sites.
CRO & retention
Worked with the client's performance marketer on CRO and customer retention strategy.
Growth across traffic, shopping, and revenue
Comparing the 9 Apr – 9 Aug 2026 engagement period.
Real, trackable AI visibility
SEO, GEO, content, and CRO — working as one system
Product page content
Rewrote and strengthened product page content to convert the traffic already arriving.
Off-site brand visibility
Built out presence on Reddit and product listing sites where pet owners already research.
Guides & TOFU content
Added guide content and top-of-funnel blogs, funneled through to product pages.
Google Merchant optimization
Cleaned up Merchant Center listings, driving 341.05% more organic shopping traffic.
Customer retention
Built strategies to bring existing customers back, not just win new ones.
CRO collaboration
Worked directly with the client's performance marketer to align organic growth with conversion improvements.
See the full analytics breakdown
View-only access to the complete report behind these numbers.
Straight from the source
Screenshots from the actual reporting dashboards.
A pet health brand with almost no presence beyond its own product pages is now generating real organic revenue, shopping traffic, and AI citations — with total revenue up 83% in four months.
